Every Head, Every Herd,
Every Movement on the Record.
From breeding to processor — individual tracking, herd movements, weight gain, treatments and traceability lodgements happen as a by-product of the work you're already doing. Built for 50 head to 50,000.
Not quite your operation?
Pick the closest match — every workspace runs on the same platform underneath.
Sound familiar?
- EID files reconciled by hand against three different stockyard books before every sale.
- Weight gain data lives on the scale and nowhere else — so you can't see which mobs are actually paying.
- NVDs and movement documents written out the night before transport, with no audit trail if a buyer questions them.
- Withholding periods tracked in a head's-up notebook, with the cost of a single mistake measured in five-figure recalls.
Every mob, every chute, every truck.
What You Get
Individual Animal Register
EID/RFID, breed, pedigree, breeding, weights, vaccinations, herd assignments and movement history on every animal — from birth to sale.
Auto-Generated NVDs & Movement Docs
Dispatch records, NLIS-ready movement records (PIC-to-PIC) and electronic NVDs render from the same animals you just loaded onto the truck. No re-keying.
Weight Gain & ADG Forecasting
BLE-paired scale records feed straight in. Average daily gain, projected sale weight and feed conversion track per animal and per herd, across the season.
Withholding & WHP Enforcement
Chemical and animal-health treatments lock the animal out of sale until the WHP and ESI windows clear — at the chute, before the truck arrives.
LPA / PCAS / MSA Ready
Production assurance, pasturefed certification and MSA grading data attached to the right animals automatically. One-click audit packs.
Herd-Level P&L
Feed, treatments, transport and sale revenue attributed herd by herd. Compare across seasons, fields, breeds — without exporting to a spreadsheet.
Every Capability, And What It Does For Beef Cattle.
9 capabilities most material to a beef cattle operation. Click below for the full list and the value each one creates.
See full feature list (9)
Run the Day
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Herd-level field assignment
Every herd is attached to a field on the map. Moves are recorded with one tap.
Value: You always know which herd is on which field, what they have eaten, and how long they have been there.
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Breeding, scanning & calving records
AI / natural breeding periods, pregnancy scan results, calving outcomes recorded per cow.
Value: Empty cows are flagged before they cost you another season of feed.
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BLE scale + EID reader integration
Tru-Test, Gallagher, Te Pari and equivalent scales / EID readers pair to the tablet at the chute.
Value: A draft becomes a structured record automatically — no scribbling weights, no transcription.
Records & Compliance
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NLIS movement records
PIC-to-PIC movement records lodged from the same dispatch event used to load the truck.
Value: Movement compliance happens as a by-product of work you already do. No end-of-month catch-up.
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eNVD generation
Electronic National Vendor Declarations rendered from the animal records and treatment history.
Value: NVDs match the truck. Buyers stop receiving stock with paperwork that lists the wrong tags.
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WHP / ESI enforcement at task
Treatment events set animal-level WHP / ESI. Sale or processor dispatch within the window is blocked.
Value: Eliminates the single largest financial risk on most cattle operations.
Money & Profitability
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Field-level P&L
Feed, water, labour, treatments and sale revenue attributed field-by-field.
Value: You see which fields carry weight gain profitably and which need to be re-fenced or re-sown.
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Live biological asset valuation
IAS 41 / IFRS-compliant fair-value tracking updates as animals weigh in.
Value: Equity is visible before the truck rolls — bank conversations move from arguing to reviewing.
Supply Chain & Trade
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Marketplace listings with provenance
List herds with weights, treatments, breed history and certifications attached.
Value: Buyers bid on verified stock. Forward contracts settle against the same record set.
Schemes & Programmes We Cover
Operating records feed each programme's required evidence pack continuously. Pick the schemes that apply to you — the platform handles the rest.
United States
- BQA (Beef Quality Assurance)
- USDA PVP
- USDA Process Verified Program
- NAIS / state-level tag programs
What Beef Cattle Operators Can Expect
Indicative outcomes once you're running across the operation, not historical guarantees — your numbers will depend on your records and how completely you bring them across.
Three Steps to Live
Map and onboard
You can be working in under a minute — sign up, draw your first paddock or add an animal, and you have a live record. We help you bring across the rest (existing spreadsheets, legacy app exports, accounting, IoT) in the first week.
Run the daily work
Workers, scales, EID readers, spray rigs and probes feed records in automatically as the work happens — online or offline.
Share, audit, settle
When the auditor, the buyer or the bank asks, the pack is ready. When you sell, the chain of custody is already attached.
Built to Work Together
RedEarthOne is one platform with connected workspaces for every link in the chain. See how the rest runs on the same source of truth.
All Farmer Features
The full farmer workspace — across every operation type.
See the complete platform →Agronomists
A first-class stakeholder portal — not a separate workspace — that sits across every client farm you advise.
See agronomists features →Banks & Lenders
No more annual document chase.
See banks & lenders features →Buyers & Marketplace
No more reconciling against three different paper trails.
See buyers & marketplace features →Processors
Receive lots against the producer's dispatch record, grade on the relevant axes (cotton, grain, dairy, meat), track through the plant, and post settlement straight into both ledgers.
See processors features →Logistics & Carriers
The logistics layer lives inside the Producer and Processor workspaces — no separate carrier system, no double-handling.
See logistics & carriers features →Insurers
A read-mostly insurer workspace fed from the policyholder's live farm data — by their permission.
See insurers features →Built for your operation. Ready when you are.
Early access is opening in waves. Join the waitlist and we will reach out when access opens for your operation.
Early access · 30-day free trial · No credit card required