Field
Notes.
Long-form pieces, manifestos, practical guides and the occasional product update — on what we're building, what's changing in agriculture, and why both matter.
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How to choose farm management software: 10 questions every operation should ask.
A checklist you can take to any farm software demo — including ours. Ten questions with a specific evidence test for each, from what a single spray entry should touch to what happens to your data when you leave. Plus five red flags, five green flags, and how to actually run a 30-day pilot.
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Paddock-level P&L: how to know which paddocks actually make money.
Most farms know what they made for the year. Fewer know what they made on Paddock 7 — and almost none across three seasons running. What paddock-level profit and loss actually is, why most farms don't have it, what it changes when you do, and how to get there without rebuilding your records.
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The EU Deforestation Regulation, explained for farmers.
If any of your cattle, coffee, cocoa, rubber, soy, palm or timber ends up in the European market, the EU now wants geolocation for every plot it came from and proof the land wasn't deforested after 31 December 2020. A plain-language guide to what EUDR actually requires, who's affected, and how to be ready without rebuilding your records.
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The US farm and ranch compliance map (regulator + buyer).
A five-layer reference map for US farmers and ranchers: federal regulators (FLSA, H-2A, EPA/FIFRA, FDA, USDA), state agencies, industry assurance schemes (BQA, FARM Program, Cotton Trust Protocol), buyer-mandated programs, and the cross-industry frameworks (GHG Protocol, forced-labor due diligence, EUDR) landing harder every year.
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What buyer-mandated compliance actually means for US farmers and ranchers.
Federal compliance costs you a fine if you fail. Buyer compliance costs you the contract. A walk through the programmes that now define US farm record-keeping — BQA, USDA PVP, FARM Program, BCI, GlobalG.A.P., BAP, ASC, plus the carbon, forced-labor and EUDR requirements landing on top — and how to be ready without rebuilding records you've already kept.
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The case against best-of-breed agtech.
Stitching together the best spray diary, the best livestock tracker and the best accounting package sounds sensible — and it works in industries where records stand alone. In agriculture, one spray entry is simultaneously a compliance event, a financial event, a withholding-period event and a buyer chain-of-custody event — and the seams between point tools are where records drift and audits fail.
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Three farm management features every platform talks about but few actually deliver.
Offline-first, audit-ready, unified — every farm platform claims all three, and the difference between the real thing and the lookalike is almost never visible from the marketing site. What each feature means when it's genuinely delivered, what the fakes look like, and the two-minute test to run on the demo call before you sign.
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Why your agronomist's data should be the same data as your farm app.
The agronomist's recommendation lives in their software, the farmer's application lives in another, and the reconciliation happens by phone call weeks after the spray goes on. A practical case for one shared ledger — one that removes the spreadsheet between agronomist and farmer without replacing either.
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The benefits of a unified farm management platform (and the cost of not having one).
Most farms aren't short of records — they're short of records in one place. What 'unified' actually means when you evaluate a platform, six concrete benefits when it's done well, and the parts even the best platform won't fix.
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Why agriculture needs an operating system, not another app.
A longer piece on why we're building RedEarthOne the way we are. The point-tool trap, what an operating system actually means, and where we are in the journey.
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